The Label

Puja a passionate entrepreneur & a devout lover of fashion and Style launched her dream label ‘Anoushkriti ‘in January 2012 in Delhi,India. The Label, a blend of Armenian word “Anoush” and Hindi word “Kriti”, symbolizes the graceful creations.


The brand is inspired by the overwhelming desire of a woman to bring out her feminine & sensual self with confidence & style. Anoushkriti offers a complete wardrobe reflecting the multiple facets of the modern woman. It is a brand for the women having taste for class, is looking for elegance and wants to make a fashion statement wherever she goes. It stands for women who believe in themselves and makes their own choices.


We specialize in Indo western fusion wear that combine contemporary Indian hand embroideries , traditional block printing and applique work with bold flawless westerns cuts made from rich pure and woven fabrics and handlooms. The impeccable attention to detail, immaculate finish , comfort & commitment to quality are the forte of our label that makes every creation speak for itself.


We are headquartered out of North Carolina, USA and can deliver around the world.